Marketing

Overview - This course is designed to provide students with an opportunity to become familiar with economics and its relationship to our free enterprise system. Throughout the course global implications of the changing envirement are addressed.

Course Content


  • Making Economic Decisions
    Making economic decisions as an individual in addition to the public/private sector.


  • The Microeconomic Perspective Topics Covered
    Supply: Producing goods and services
    Demand, supply, and prices
    Monopolistic competition and oligopoly
    The labor market and determining personal income


  • The Macroeconomic Perspective Topics Covered
    Distribution of income
    Monetary policy
    Fiscal policy
    Economic growth


  • The World Economy
    An understanding of economic issues in the global marketplace.

Material Required / Fees

Textbook, notebook, pen/pencil (daily), pocket folder for handouts All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.

Fashion Marketing


    Overview - Fashion Merchandising is a one credit course. Students are introduced to the fashion industry through a project-oriented curriculum..

    Course Content

    • Fashion Industry Terminology
    • Trend, Color Analysis
    • Economics, Domestic and Foreign Fashion Marketing Centers
    • Merchandising Policies/Practices
    • Fashion Promotion, Advertising, Sales, Special Events
    • Merchandising Mathematics
    • Fashion History
    • Design Theory and Designers
    • Fashion Career Exploration
    • Home Fashions


      • *The Fashion Marketing curriculum is project based - students work in groups and independently.

    Material Required / Fees

    Notebook, pen/pencil (daily), pocket folder for handouts Students in Fashion Marketing are required to pay the $10 Business / Marketing fee. All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.


Advanced Marketing/Fashion II


    Overview - This class is based upon the development of supervision and management skills in the area of business and Marketing.

    Course Content

    • Supervision Skills
    • Developing Leadership Styles
    • Selection of Employees
    • Orientation and Training
    • Communication with Employees
    • Human Relations with Employees
    • Employee Compensation Plans
    • Merchandising/Buying
    • Risk Management
    • Promotional Management
    • Market Research
    • Entrepreneurship
    • Retail Management


      • *Students operate the school store throughout the year and apply the above concepts using the experiential method.

    Cooperative Education

    Advanced Marketing/Fashion Marketing II is a course which offers students the opportunity to be enrolled in the Cooperative Program. Students may take the class for one to three credits. Cooperative students are required to maintain part-time employment in the Marketing field throughout the entire school year.

    Material Required / Fees

    All Marketing students are required to pay the Business/Marketing fee of $10. Students may desire to join the Marketing Club, DECA for an association fee of $10 DECA is a vital part of the JRHS Marketing Department and will provide students the opportunity to participate in various leadership, civic, and professional activities.


Career Awareness


    (Semester Honors 11 & 12 grade)
    Overview -This is a course designed to help students expand their knowledge of various career fields. Through classroom instruction and a shadowing experience, students will develop the knowledge, skills, and attitudes necessary to make career decisions.

    Course Content


    • Section I - Who Am I?
      Envisioning Your Future, Your Personal Profile


    • Section II - What Do I Want?
      Lifestyles of the satisfied and happy
      What are the sacrifices and rewards to this lifestyle?
      Your Ideal Career
      Career Research
      Decision Making

    • Section III - How Do I Get It?
      Setting goals and solving problems
      Avoiding Detours and Roadblocks
      Attitude is everything
      Getting Experience
      Where do you go from here?
      *Shadowing Experience

    Material Required / Fees

    Textbook, notebook, pen/pencil (daily), pocket folder for handouts
    All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.