Welcome to James River High School

Overview - This course is designed to provide students with an opportunity to become familiar with economics and its relationship to our free enterprise system. Throughout the course global implications of the changing envirement are addressed.

Course Content

Making Economic Decisions
Making economic decisions as an individual in addition to the public/private sector.

The Microeconomic Perspective Topics Covered
Supply: Producing goods and services
Demand, supply, and prices
Monopolistic competition and oligopoly
The labor market and determining personal income

The Macroeconomic Perspective Topics Covered
Distribution of income
Monetary policy
Fiscal policy
Economic growth

The World Economy
An understanding of economic issues in the global marketplace.

Material Required/Fees

Textbook, notebook, pen/pencil (daily), pocket folder for handouts All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.

Fashion Marketing

Course Content

Fashion Industry Terminology
Trend, Color Analysis
Economics, Domestic and Foreign Fashion Marketing Centers
Merchandising Policies/Practices
Fashion Promotion, Advertising, Sales, Special Events
Merchandising Mathematics
Fashion History
Design Theory and Designers
Fashion Career Exploration
Home Fashions

Material Required / Fees
Notebook, pen/pencil (daily), pocket folder for handouts Students in Fashion Marketing are required to pay the $10 Business / Marketing fee. All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.

Advanced Marketing/Fashion II

Overview - This class is based upon the development of supervision and management skills in the area of business and Marketing.

Course Content

Supervision Skills
Developing Leadership Styles
Selection of Employees
Orientation and Training
Communication with Employees
Human Relations with Employees
Employee Compensation Plans
Merchandising/Buying
Risk Management
Promotional Management
Market Research
Entrepreneurship
Retail Management

Cooperative EducationAdvanced Marketing/Fashion Marketing II is a course which offers students the opportunity to be enrolled in the Cooperative Program. Students may take the class for one to three credits. Cooperative students are required to maintain part-time employment in the Marketing field throughout the entire school year.

Material Required / Fees

All Marketing students are required to pay the Business/Marketing fee of $10. Students may desire to join the Marketing Club, DECA for an association fee of $10 DECA is a vital part of the JRHS Marketing Department and will provide students the opportunity to participate in various leadership, civic, and professional activities.

Career Awareness

(Semester Honors 11 & 12 grade)

Course Content

Section I - Who Am I?
Envisioning Your Future, Your Personal Profile

Section II - What Do I Want?
Lifestyles of the satisfied and happy
What are the sacrifices and rewards to this lifestyle?
Your Ideal Career
Career Research
Decision Making

Section III - How Do I Get It?
Setting goals and solving problems
Avoiding Detours and Roadblocks
Attitude is everything
Getting Experience
Where do you go from here?
*Shadowing Experience

Material Required / Fees


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Marketing	Faculty Business Technology Education Catering Info Systems Tech. Marketing FBLA
Marketing Overview - This course is designed to provide students with an opportunity to become familiar with economics and its relationship to our free enterprise system. Throughout the course global implications of the changing envirement are addressed. Course Content Making Economic Decisions Making economic decisions as an individual in addition to the public/private sector. The Microeconomic Perspective Topics Covered Supply: Producing goods and services Demand, supply, and prices Monopolistic competition and oligopoly The labor market and determining personal income The Macroeconomic Perspective Topics Covered Distribution of income Monetary policy Fiscal policy Economic growth The World Economy An understanding of economic issues in the global marketplace. Material Required/Fees Textbook, notebook, pen/pencil (daily), pocket folder for handouts All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid. Fashion Marketing Overview - Fashion Merchandising is a one credit course. Students are introduced to the fashion industry through a project-oriented curriculum.. Course Content Fashion Industry Terminology Trend, Color Analysis Economics, Domestic and Foreign Fashion Marketing Centers Merchandising Policies/Practices Fashion Promotion, Advertising, Sales, Special Events Merchandising Mathematics Fashion History Design Theory and Designers Fashion Career Exploration Home Fashions The Fashion Marketing curriculum is project based - students work in groups and independently. Material Required / Fees Notebook, pen/pencil (daily), pocket folder for handouts Students in Fashion Marketing are required to pay the $10 Business / Marketing fee. All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid. Advanced Marketing/Fashion II Overview - This class is based upon the development of supervision and management skills in the area of business and Marketing. Course Content Supervision Skills Developing Leadership Styles Selection of Employees Orientation and Training Communication with Employees Human Relations with Employees Employee Compensation Plans Merchandising/Buying Risk Management Promotional Management Market Research Entrepreneurship Retail Management Students operate the school store throughout the year and apply the above concepts using the experiential method. Cooperative EducationAdvanced Marketing/Fashion Marketing II is a course which offers students the opportunity to be enrolled in the Cooperative Program. Students may take the class for one to three credits. Cooperative students are required to maintain part-time employment in the Marketing field throughout the entire school year. Material Required / FeesAll Marketing students are required to pay the Business/Marketing fee of $10. Students may desire to join the Marketing Club, DECA for an association fee of $10 DECA is a vital part of the JRHS Marketing Department and will provide students the opportunity to participate in various leadership, civic, and professional activities. Career Awareness (Semester Honors 11 & 12 grade) Overview -This is a course designed to help students expand their knowledge of various career fields. Through classroom instruction and a shadowing experience, students will develop the knowledge, skills, and attitudes necessary to make career decisions. Course Content Section I - Who Am I? Envisioning Your Future, Your Personal Profile Section II - What Do I Want? Lifestyles of the satisfied and happy What are the sacrifices and rewards to this lifestyle? Your Ideal Career Career Research Decision Making Section III - How Do I Get It? Setting goals and solving problems Avoiding Detours and Roadblocks Attitude is everything Getting Experience Where do you go from here? *Shadowing Experience Material Required / FeesTextbook, notebook, pen/pencil (daily), pocket folder for handouts All Marketing students are required to pay a $10 Business/Marketing fee. DECA is the youth organization for high school students enrolled in Marketing Education classes. DECA provides opportunities for students to participate in various activities. The membership dues are $10 per student. The dues cover local, state, and national membership. In order for a student to be considered as a participant in District and or State competition, the club fee must be paid.